Kiri (skin in Maori) is a high end skin care product line that uses the design of traditional tattoos (Maori, Japanese, Russian).

The branding of the individual products is based on the historical placement of the tattoos. Kiri takes traditional tattoos out of context and alters their meaning in order to create a commerical product. By taking the tattoo out of its usual context, the products show how the commercial world co-ops things, that were once sacred or had a special meaning, and then sells it as a mass-produced product.

I wanted to combine the idea of commercialism and sacrality to see where the line blurs and how that alters the meaning of the subject.

Senior Thesis Project Hai | Materials Used: Photoshop, Illustrator, Pencil, Ink, Screenprint, Book Binding Materials